Brand Film · Home & Lifestyle
Asian Paints
Watch the Asian Paints digital brand film by The Third Narrative. A cinematic exploration of living spaces, color psychology, and modern home narratives.
01 // CAPABILITY
Digital Video Commercials (DVC)
High-production value commercial films designed for digital screens, OTT platforms, and social amplification.
02 // CAPABILITY
Brand Origin & Hero Films
Narrative-driven films establishing identity, philosophy, and cultural footprint for established and emerging brands.
03 // CAPABILITY
Celebrity-Led Campaigns
Seamless scripting, celebrity direction, and narrative integration (such as Vijay Raaz for Wahter, Umran Malik for Trenz).
04 // CAPABILITY
Short-Form Cutdowns & Social Edits
Optimized vertical cutdowns (9:16) and 6s/15s bumper ads engineered for high hook rates and platform performance.
01 // PHASE
Narrative Mining & Brief Breakdown
Identifying the tension between what brands say and what audiences actually perceive.
02 // PHASE
Concept, Script & Treatment
Crafting the visual script, director treatment, storyboards, and emotional arc.
03 // PHASE
Production & Directing
End-to-end shoot management, cinema cameras, lighting, set design, and celebrity direction.
04 // PHASE
Post-Production & Sound Design
Editorial craft, color grading, VFX, original score, and sound mixing tailored for all screens.