Celebrity DVC · FMCG Beverage
Wahter ft. Vijay Raaz
Award-worthy, humorous digital commercial for packaged water brand Wahter starring veteran actor Vijay Raaz, directed and produced by The Third Narrative.
01 // CAPABILITY
Creator Strategy & Curated Casting
Data-driven creator discovery matching brand voice, audience demographics, and authentic affinity.
02 // CAPABILITY
Scripting & Creative Briefs
Custom narratives and storylines tailored to each creator’s native style to maximize organic engagement.
03 // CAPABILITY
Campaign Management & Compliance
End-to-end contracting, content review, publishing schedules, and usage rights.
01 // PHASE
Creator Matching
Identifying the right tier of creators from nano to macro and celebrity voices.
02 // PHASE
Co-Creation & Briefing
Providing clear creative guidelines while preserving creator authenticity.
03 // PHASE
Paid Amplification
Whitelisting and boosting top-performing creator posts across programmatic channels.